We assist tourism organizations in their development with a progressive approach to optimizing their performance :
🟪 Either as part of a comprehensive approach to the concept of sustainable development, otherwise known as well as Corporate Social Responsibility (CSR).
🟪 Either on a specific topic of sustainable development (marketing, service quality, environment, health and safety at work, etc.).
Sustainable development notions:
🟩 Economic sustainability refers to practices that support long-term economic growth without negatively impacting the social, environmental, and cultural aspects of the community.
🟩 Social Sustainability is a process or framework that promotes wellbeing within an organization’s members while also supporting the ability of future generations to maintain a healthy community.
🟩 Environmental sustainability is the condition of balance, resilience, and interconnectedness that allows human society to satisfy its needs while neither exceeding the capacity of its supporting ecosystems to continue to regenerate the services necessary to meet those needs, nor by our actions, diminishing biological diversity.
“Sustainable development is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”The UN World Commission on Environment and Development
Corporate Social Responsibility (CSR):
“Management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”
Implementing a CSR strategy can bring along a variety of competitive advantages, such as:
🟧 Enhanced access to capital and markets.
🟧 Increased sales and profits.
🟧 Operational cost savings.
🟧 Improved productivity and quality.
🟧 Efficient human resource base.
🟧 Improved brand image and reputation.
🟧 Enhanced customer loyalty.
🟧 Better decision making and risk management processes.